property managment – Latest property managment news – Sustainable Property Management: Reducing Carbon And Cost
Back with more news for you today. It's amazing how much good information there is on this stuff out there if you know where to look. Three in particular that I found really valuable were...
Sustainable Property Management: Reducing Carbon And Cost
This will provide insight into how property management and the associated CO2 emissions are related to business and property strategies, internal processes, ... Read More...
Association suits, claims prevalent
A recent survey of property managers by the Chicago-based Institute of Real Estate Management shows that 69 percent said debt collection is a significant ... Read More...
Wilkins-Drozal was hired by the Michael Baxter & Associates Commercial Real Estate and Property Management as an associate broker in charge ... Read More...
That's all the news for today guys, so until next time, thanks for stopping by.
The multifamily industry has a long way to go marketing to resident prospects online. Here are a few ideas we've learned and from sources on Multifamily Insiders that can help with the process.
First, remember your Apartment Marketing Site (your website) should be aimed at the resident and not your ego. Often in the industry, we become caught up in telling prospects all the "stuff" we believe they should want to know about our apartments and apartment community. The real goal should be to provide everything the resident prospect needs to determine if yours is the home and the community that they are seeking. This implies providing information about the makeup of your community, nearby sites, shopping, restaurants, parks, and other features. This suggests describing community activities and events, schools, government centers, and other services and support that may be important to the individual.
We like to begin by ensuring that price is front and center. Sites that list their pricing receive 192% more traffic than properties that do not. Frankly, full disclosure is in your interest. You want the prospective resident to make a decision.
Provide floor plans along with dimensions. Be clear about the availability of parking. Describe common areas and amenities in detail. Include pictures from throughout the property and have good interior photos. Photos are best if the units are furnished as this allows some understanding of what will or will not fit. Essentially, the key is to attract prospects that you fit. If you fit, then the probability of closing a lease rises. Good floor plans can increase results as much as 68%. Additionally, slide shows and videos of the property and community life hit home with lots of folks. Keep in mind that you are advertising to left brain and right brain individuals. So, you want to advertise to emotions (colors, people, activities) and to facts (unit size, price, amenities, features, age). This helps increase your results as well. More broadly, some folks are visual, some folks are verbal, some folks are outgoing and one interaction, some folks are introverts and one to avoid contact. Our advertising should seek to gather as many different groups as possible.
When using an ILS, work to assure that that you use every available feature. Can you bold your ad? Are you able to upload unlimited photos? Use as many photos as possible. Include your website. Check all the amenities that apply to you. Work with ILS customer service to ensure you get the most possible from the service.
Use SEO friendly copy. Avoid images that include your text. You want "crawlable" text for the search engines.
Include directions from several locations and maps clearly locating the property. Ensure that your property is listed on white pages, Google Earth, Yahoo, etc.
Offer a discount if the prospect applies or reserves online. "Free" stuff can increase results by double.
In today's YouTube world, video... video... video... Are sellers Slides shows, community events, and audio info can dramatically increase results.
And, if you didn't notice above, an online application or reservation are critical closers. Today, people want to be able to close the deal. That means they need to be able to purchase without ever stepping through the door.
Blake Ratcliff is the president of Occupancy100. The company's website provides information about the automated online application, posting services, and other products - http://www.apartmentmarketingsolutions.com: The online application is the premier product with English and Spanish options.
One of the most active apartment marketing sites on the web, you can sign-up for our newsletter at http://apartment-marketing-solutions.com/newsletter-signup/.
Blake is the president and founder of a property management company headquartered in Fayetteville, NC and managing a portfolio of multifamily properties operating in the Southeastern United States.
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